About my CDs
Business Related Q & A:
We checked the following sources for an answer to this question:
This is what we found on Nov. 5th 2001:
So, as a rough calculation, assuming 3% for jazz, the the World Wide
Jazz Market for recorded music was worth approximately
US$1.1 billion in the year 2000.
- Canadian Jazz recording sales averaged 2.6% of the overall market.
(The average is based on numbers we found on the CRIA web
site. The statistics shown there were from a Statistics
Canada study for the period 1990 to 1996)
- U.S.A. Jazz recording sales are approximately 3% of the overall market.
(Based on number we found on the RIAA web site. The
statistics were for the period 1991 to 2000)
- World Wide Market - Unfortunately, the specific
information about the jazz market that we were looking
for was not available on the IFPI.ORG web site unless we
payed 400 £ (GBP). We did find a few European web
sites that mentioned that the jazz market in their
country was steady over the past few years, somewhere
around the 3% range. So, using a
figure of 3% is probably a good estimate the
- World Wide Recorded Music Sales (IFPI figures) for
the year 2000 were US$36.9 billion, with total
unit sales of 3.5 billion. Dividing those two figures
shows that each unit sale was worth on average
While we're sure they exist, we haven't as yet found any statistics providing a
break down by genre for the jazz market on the Internet. So, if you know where
to find this information, please send us an email to let us know.
Just for fun and to make a very rough and very unscientific
"guesstimate", we visited the www.jazzpromo.com's
Canadian Artist page and used their listing of artists in the
various jazz categories to come up with the following statistics:
In talking to friends who have recorded and manufactured their
Indie CDs, we found widely varying numbers which ranged from
approximately $10,000 to $45,000. So, breaking costs into categories
helps to get a better handle on where the money was spent:
Note that the costs shown below are only recording, licensing
and manufacturing costs. What is not shown is the cost of
the most important component - the time and creative energy
spent in the writing of the songs and arrangements. It
should be noted that the time to write the music for a
single CD can sometimes take many months or years.
This is an area where sky is the limit for major record labels
promoting a major artist. In fact, according to the RIAA web
site: "the most significant cost of a CD today is the
marketing and promotion of that music". Of course, for an
independent artist, this is an area where we just can't compete
with the majors. On the other hand, the RIAA web site also states
that since only 10% of record releases are profitable the
ones that are must bear the costs of the failures. In other
words, the successful 10% of the recording artists signed to
a major record label must subsidize the other 90%. This is a
cost the independent artist doesn't have. We only have to finance
ourselves - not a small undertaking, but at least we are
responsible only for our own success or failure.
So, getting back to the question of how much it will cost to
promote an Indie CD... the short answer: there is no short answer
as it depends on the promotional methods chosen. We're just starting
to explore this ourselves, so for now we'll just list them and as we
discover the information, we'll post it here:
Here are a number of web sites that provide some useful
information on Indie CD promotion:
- Concerts, Shows, Personal Appearances
- Web Site
- Email Mailing List
- New Release Announcements
- Artist Press Kit
- Radio Play Promotion
- Music Video
Ideally, enough to pay for all the time spent on creating the music for
the CD, costs of recording, artwork, manufacturing, promotion, and a
As well, one must charge a price which the market will bear. Knowing
what other artists charge is a good guideline. Here are the results of
a quick survey we did on February 4th 2002:
Well, that depends on how good your CDs are and how succesfully you market your CDs.
You may find the following article of interest:
According to this article:
- Prices of Jazz Vocalist's CDs ranged from $9.99 USD ($16 CDN) to $17.97 USD ($29 CDN)
- The average prices of Indie Artist CDs (Jazz Vocalists) seemed to
cluster around $12 USD ($19 CND) to $13 USD ($21 CDN) range.
- Interestingly enough, there wasn't a large difference between the prices charged
by Indie artists and major record label artists.
... a straight-ahead, acoustic jazz album by a name artist distributed by
a label with independent national distribution can expect sales in the
2,000-4,000 range. Many good albums by established artists sell less;
very few sell more. Major-label jazz can sell better due to stronger
distribution and more marketing.
This well written article also contains good information on distribution,
copyright, royalties, etc..
- Artist's Web Site
- On-line Music Distributors
- Record Stores
This questions sounds a bit like a joke... something along
the lines of: "How many jazz musicians does it take to
screw in a light bulb?" ...
- Most Indie musicians find that performances are the best
venues for selling their CDs
- Web Sites are also potentially a very effective means of
marketing CDs. Consider the following statistics from the
marketing research published by the KnitMedia Web Site:
Although jazz only accounts for 3% of music sales...
- "N2K's MusicBoulevard, the on-line retailer sold to CDNow,
reported that "Jazz" accounted for over 8% of online sales".
- "Tower Records On-line also sells more jazz on-line than in their brick
and mortar stores, reaching close to 10% in the jazz category."
- 12% of Webnoize Inside respondents "mainly listen to jazz/other" on
- According to Arbitron/Edison, 46% of core jazz radio listeners
are Internet users
From these and other similar statistics we've seen, it is
clear that jazz lovers are definitely looking for and
buying CDs over the Internet. Knowing that, it is clear
that a web presence can play a key role in marketing your
Indie jazz CD. The trick of course, is how to attract jazz
music fans to your web site.